PHILOSOPHY ON CONCEPT SELECTION

As industry experts, we feel that a concept must fit the consumer and the marketplace. Using an existing concept only has value when the brand awareness and brand image will cause consumers to purchase because of the brand. If the brand value is not present in the consumer's mind, the only benefit received is a prepackaged operational format. The downside is that you get a partner that shares control and profits.

We believe, that with our assistance, you can create your own concept, design, image, and position in the marketplace. We believe that you can obtain an operational format without releasing control to a partner, or giving up a part of your profits.

Concept Design

America's Classic Foods will help in designing a retail food concept to meet the consumer's needs and your profit objectives.

• Determine the target competitor
• What makes the competitor successful
• Where does the consumer buy now
• What products does the concept need
• What consumer needs are not satisfied
• Is there a hot new trend developing?
• Are there location & space limitations?
• Value of American style & American name

We design the concept first. Then we develop the product menu offering, product presentation, store designs, and operational procedures to fit.

To learn more about how America's Classic Foods can assist you in developing new business in your local market, contact one of our Agents or our International Marketing Office:

America's Classic Foods, 1298 Warren Road, Cambria, California 93428 USA
            805-927-0745, Fax 805-927-2280
               webmail@amcf.com  

"Bringing American Style Snack and Fast Food Products to the Global Marketplace"